About Us

Latecomers isn’t just a brand — it’s a little rebellion wrapped in style.

We design unisex clothing for boys aged 4 to 14 who don’t follow the crowd — they create their own. From playground legends to curious explorers, our pieces are made for the kids who run late because they were chasing butterflies or building empires in the backyard.

Born from the idea that comfort and character go hand in hand, our collection of tees, polos, and co-ord sets blends everyday ease with just the right amount of cool. Nothing stiff, nothing fussy — just clothes that let kids be loud, bold, kind, wild, and totally themselves.

Our mission? To redefine boys’ fashion by making it inclusive, expressive, and effortless. Because being late is better than being boring.